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In the USAUS Lifetime Sales - By the end of 2005 (twelve years after the publication of the original Chicken Soup for the Soul title in June 1993,) HEALTH COMMUNICATIONS INC. had published more than 100 titles for total sales of nearly 80,000,000 copies. Chicken Soup for the Soul is the all-time bestseller with 8,056,303 copies, followed by Chicken Soup for the Teenage Soul (6,020,521 copies), Chicken Soup for the Woman's Soul (5,026,236 copies), Chicken Soup for the Mother's Soul (4,496,520 copies). For a complete listing go to Lifetime Sales Series effect analysisThe success of the series in the USA and across the world lies in the very fact that it is a series which results in “enduring performance” that keeps most titles in constant demand without regard to the year of publication. New titles that are introduced do not simply replace earlier titles which on the contrary keep selling year after year. This is clearly illustrated by the following tables and analysises:
It is interesting to note that initially GRAMEDIA PUSTAKA UTAMA in Indonesia were not achieving any success with only one title; When they introduced 5 more, sales started to grow even for the initial title which is still selling well after 10 years. In the USA table the following performances can be highlighted: Chicken Soup for the Soul (21,019 copies in its 11 th year) This “enduring” capacity is even more obvious in the case of ‘sub series' where a sequel does not replace or kill the preceding title which on the contrary keeps on selling: Chicken Soup for the Woman's Soul (30,690 copies in its 8 th year) Chicken Soup for the Teenage Soul (90,065 copies in its 7 th year) Chicken Soup for the Mother's Soul (83,544 copies in its 7 th year)
Click on the following links to access detailed information: INTERNATIONAL EDITIONS - A complete catalog of all foreign editions. Foreign Rights Facts - Languages, Territorial editions, Best-selling countries, etc. Current State in Various Countries/Languages - Countries which still publish successfully; Countries where the series has recently been launched; Countries where the series is now at a stand-still after having enjoyed success; and Countries where the Chicken Soup for the Soul series never really took off. Language ranking - Chinese in traditionnal characters (Taiwan) is number one, closely followed by Korean and Bahasa-Indonesian. French in Canada, Spanish in Mexico, Portuguese in Brasil and German are runner-ups. Number of contracts signed - Find out which titles have been preferred world-wide. Titles Used in Translations - From “Hot Chocolate” to “Balsam”, find out how Chicken Soup for the Soul has been translated/adapted according to various cultures. The "selling" quality of the original title "Chicken Soup for the Soul" is that it is not descriptive but rather intriguing. This title attracts the eye and questions the prospective buyer, and incites him or her to open a book and find out what it is all about. More descriptive and/or sophisticated titles have been tried but with less success except maybe "A Balm for the Soul" in Poland and Holland. A big exception is "Become 'Rich' and Happy" in Indonesia. A very good substitute has been used in South America "Hot Chocolate for the Soul". Local Selling Prices - Find out the relative selling prices of the Chicken Soup for the Soul books in various markets according to currency variations.
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