Marketing Ideas

Series Effect Analysis - The success of the series in the USA and across the world lies in the very fact that it is a series which results in “enduring performance” that keeps most titles in constant demand without regard to the year of publication. New titles that are introduced do not simply replace earlier titles which on the contrary keep selling year after year. 

This is clearly illustrated by the following tables and analyses

· Publishing and sales history of EDITORIAL DIANA in Mexico (Click on Diana )

· Publishing and sales history of GRAMEDIA PUSTAKA UTAMA in Indonesia (Click on Gramedia )

It is interesting to note that GRAMEDIA PUSTAKA UTAMA in Indonesia were not achieving any success initially with only one title; When they introduced 5 more, sales started to grow even for the initial title which is still selling well after 10 years.

· US Monthly Sales for the year 2004 (See above or click on
US Monthly Sales )

Here are some highlights from “US Monthly Sales for the year 2004 ”:

Chicken Soup for the Soul (21,019 copies in its 11 th year)
Chicken Soup for the Surviving Soul (12,478 copies in its 8 th year)
Chicken Soup for the Couple's Soul (31,496 copies in its 5 th year)
Chicken Soup for the Preteen Soul (106,922 copies in its 4 th year)
Chicken Soup for the Nurse's Soul (65,503 copies in its 3rd year)

This “enduring” capacity is even more obvious in the case of ‘sub series' where a sequel does not replace or kill the first title which on the contrary keeps on selling:

Chicken Soup for the Woman's Soul (30,690 copies in its 8 th year)
A Second Chicken Soup for the Woman's Soul
(30,080 copies in its 6 th year)

Chicken Soup for the Teenage Soul (90,065 copies in its 7 th year)
Chicken Soup for the Teenage Soul II (45,382 copies in its 6 th year)
Chicken Soup for the Teenage Soul III
(52,348 copies in its 4 th year)
Chicken Soup for the Teenage Soul on Tough Stuff
(127,289 copies in its 3rd year)
Chicken Soup for the Teenage Soul on Love and Friendship
(122,679 copies in its 2nd year)

Chicken Soup for the Mother's Soul (83,544 copies in its 7 th year)
Chicken Soup for the Mother's Soul 2 (54,543 copies in its 3rd year)