Facebook Interest Lists for Publishers

An Interest List is an extremely useful tool that can be used to  accommodate a wide range of pages relating to the publishing industry. For example, a list called ‘Publishing News”  can display all of the status updates from pages such as Publisher’s Weekly, Publishing Perspectives, Digital Book World and Montréal-Contacts. Facebook Interest Lists By creating various Interest Lists and assigning each page to their relevant list, the user is in control of the content-filtering process and customization of their user experience, ensuring that no relevant information is missed. Montréal-Contacts would like to share with you a simple video guide to Interest Lists on Facebook and invite you to create an Interest List for our page here. Social Media Marketing Social Media Marketing has become a priority for most businesses worldwide and the internet is pervaded by tips and tricks on how best to use these resources in order to improve sales, reach out to customers and develop a large network of followers. Using a Facebook page in order to achieve these goals poses the challenge of actually being able to crack the code and evaluate the success of a page on this social media site.[1. http://www.mediameasurement.com/measuring-social-media-success-is-%E2%80%98top-priority%E2%80%99-for-european-marketers/] Social media networks become saturated as soon as their popularity grows, rendering the task of developing a successful page for a business much more difficult – that is if the parameter to evaluate their success is the amount of likes or followers a certain page can boast.[2. http://www.nationmultimedia.com/business/Marketers-to-face-social-media-saturation-Mindshar-30203328.html] The perceived saturation of social media sites is due to content-overload, making it difficult for the average user/consumer to filter information and to fundamentally connect with the pages of companies who may be of...

The Frankfurt Book Fair

From the 9th to the 13th October 2013, the largest annual book fair will take place in Frankfurt, Germany. The Frankfurt Book Fair is a meeting place for industry experts and the most important marketplace for books, media, rights and licences worldwide. In general, the fair gives publishers, and companies from various other strands of the publishing industry, the opportunity to exhibit their books on stands and gain mass exposure for their titles, while individual professionals can rent meeting spaces in the Literary Agents and Scouts Centre. Montréal-Contacts @ Frankfurt Book Fair We find it particularly indispensable as it facilitates international and cross-industry rights and licensing deals for content, i.e. the acquisition of titles for translation. For more details on our involvement in this year’s fair and how you can get involved: For visiting publishers, and as I have experienced in previous years, the fair demands a lot of energy. Every year, we schedule 30 minute meetings from 9am to 6pm each day. Its spread out over a vast area, therefore, it’s advisable to plan and schedule meetings according to your location at all times, but you still end up running around like a mad-hatter! We make sure to book our stand and accommodation in Frankfurt from one year to the next. During the fair, the price of a hotel room can cost three times its normal price. A popular alternative for accommodation, when working with a smaller budget, is Air BnB, which allows you to rent a private house usually not too far from the fair.   Some other nuggets of information… In 2012, 7, 307 companies from 97 countries exhibited...