Notes on digital publishing in 2014

At the beginning of 2014, some book professionals made several predictions for Ebooks and Digital Publishing, let’s take a quick look over them: • 2013 has been a good year for the development of digital publishing, however even though the largest publishers have reported digital gains, the rhythm of growth has diminished. • It seems that the power of Amazon is unstoppable, and the most recent developments over at Barnes & Noble suggest a possible closure of its digital brand, Nook. • There is going to be more big merges as we saw in 2013 with Penguin and Random House. The Russians Eksmo and AST announced their merge in January as well as the Dutch Niew Amsterdam Publishers and Wereldbibliotheek Publishers. • It seems that the streaming model is gaining territory. Although the Spanish proposal, 24 symbols, never took off in Spain, they are trying to export their model to Latin America and even Russia. In the USA, Oyster, is getting more subscribers day by day, and it is receiving good reviews from the digital experts. • Pricing will remain one of the biggest issues for publishers in the USA, while in Europe, thanks to the fixed-price law, energy is now being focused on convincing governments to reduce the tax on e-books. The industry has still to face a lot of challenges, but as we have seen during 2013, the wheel will be kept in motion in 2014 with many new proposals from both sides of the Atlantic...

Foreign Rights – Promotional Services

A foreign rights agent or agency facilitates the publication of local titles in different languages and territories all over the world. Have you ever read a book by a Russian author, a French novelist or a Brazilian poet in English, and wondered how you have been able to do so? Books do not grow legs and get themselves translated and published overseas! Someone has to work as an intermediary between publishers all over the world and that is where we come in. Now more than ever, the need for locally based corresponding agents is obvious. With increased ease of content sharing online, the amount of books available means that thousands of titles have become lost in a sea of keywords never to be searched or tangled up in a bunch of inactive links to a website where once a review had been posted. As a result, many never come close to reaching their full potential or even their local targeted readership, never mind making an impact on the foreign market. This is why our agency places a lot of importance on promotion. The promotional material we produce is constantly growing and developing and as a team, our expertise is complementary in creating the most effective marketing plans for any title. I’ve had the pleasure of working with Amaiur Fernandez and Anabelle Assaf, whose experience as a Foreign Rights Coordinator and a Foreign Rights Agent respectively, means that we can collaborate on promotional documents each contributing important components; content, design, marketing ideas, selling points etc. Perhaps the most important member in this collaboration is Mr. Claude Choquette, who founded the...

Facebook Interest Lists for Publishers

An Interest List is an extremely useful tool that can be used to  accommodate a wide range of pages relating to the publishing industry. For example, a list called ‘Publishing News”  can display all of the status updates from pages such as Publisher’s Weekly, Publishing Perspectives, Digital Book World and Montréal-Contacts. Facebook Interest Lists By creating various Interest Lists and assigning each page to their relevant list, the user is in control of the content-filtering process and customization of their user experience, ensuring that no relevant information is missed. Montréal-Contacts would like to share with you a simple video guide to Interest Lists on Facebook and invite you to create an Interest List for our page here. Social Media Marketing Social Media Marketing has become a priority for most businesses worldwide and the internet is pervaded by tips and tricks on how best to use these resources in order to improve sales, reach out to customers and develop a large network of followers. Using a Facebook page in order to achieve these goals poses the challenge of actually being able to crack the code and evaluate the success of a page on this social media site.[1. http://www.mediameasurement.com/measuring-social-media-success-is-%E2%80%98top-priority%E2%80%99-for-european-marketers/] Social media networks become saturated as soon as their popularity grows, rendering the task of developing a successful page for a business much more difficult – that is if the parameter to evaluate their success is the amount of likes or followers a certain page can boast.[2. http://www.nationmultimedia.com/business/Marketers-to-face-social-media-saturation-Mindshar-30203328.html] The perceived saturation of social media sites is due to content-overload, making it difficult for the average user/consumer to filter information and to fundamentally connect with the pages of companies who may be of...

Partners Visiting this Summer

This summer our agency, located on the periphery of one of Montréal’s most beautiful parks: ‘Parc La Fontaine’ on the Plateau Mont-Royal, is delighted to extend a special invitation to the publishers we represent from Quebec and North America to join us in Montréal. After what has been a very busy and productive spring season, it is our aim to actively follow up on all prospective partnerships, by giving our local publishers in Quebec and those whom we are welcoming from other parts of North America the opportunity to discuss all future and possible collaborations in a sociable and relaxed atmosphere. We’re equally as excited about being able show our visitors around Montréal during the festival season this summer, which promises to be out of this world! With the International Jazz Festival and the Just For Laughs Comedy Festival taking place in June and July, there’s no shortage of great events to attend. Click here for an excellent tourist guide, compiled by Tourisme-Montreal. First Visitor Confirmed 27th & 28th June 2013 Inner Traditions, founded in 1975 and merging with Bear & Company in 2000, have 11 different imprints covering a wide range of topics in spirituality, healing, health & well-being, visionary art and ancient mysteries, to name but a few. Their vast catalogue featuring best selling titles, containing advice for readers seeking a truly healthy and balanced lifestyle, including ‘Primal Body, Primal Mind’, ‘Heart of Yoga’ and ‘DMT – The Spiritual Molecule’ also boasts some exciting forthcoming additions such as ‘The Sense of being stared at’ and ‘Inner Alchemy Astrology’. To find out more, please visit their...