Foreign Rights – Promotional Services

A foreign rights agent or agency facilitates the publication of local titles in different languages and territories all over the world. Have you ever read a book by a Russian author, a French novelist or a Brazilian poet in English, and wondered how you have been able to do so? Books do not grow legs and get themselves translated and published overseas! Someone has to work as an intermediary between publishers all over the world and that is where we come in. Now more than ever, the need for locally based corresponding agents is obvious. With increased ease of content sharing online, the amount of books available means that thousands of titles have become lost in a sea of keywords never to be searched or tangled up in a bunch of inactive links to a website where once a review had been posted. As a result, many never come close to reaching their full potential or even their local targeted readership, never mind making an impact on the foreign market. This is why our agency places a lot of importance on promotion. The promotional material we produce is constantly growing and developing and as a team, our expertise is complementary in creating the most effective marketing plans for any title. I’ve had the pleasure of working with Amaiur Fernandez and Anabelle Assaf, whose experience as a Foreign Rights Coordinator and a Foreign Rights Agent respectively, means that we can collaborate on promotional documents each contributing important components; content, design, marketing ideas, selling points etc. Perhaps the most important member in this collaboration is Mr. Claude Choquette, who founded the...